John Legend and Chrissy Teigen are celebrating their love for their furry friends with their first joint business venture: a pet food brand called Kismet. They feel the project is a natural fit since dogs have been part of their lives for as long as they've been together. "We've been pet parents for so long, and this is so core to who we are, and to the way our house is, and just who we are as people that we felt like, 'Let's do this one together,'" Legend, 45, says.
The pair's first pooch together, an English bulldog named Puddy, joined the family as a half-birthday present for Teigen shortly after they began dating in 2008.
"That was our first experience parenting together," the "All of Me" singer recalls. "And of course, we love dogs, we love food, we love the culture and community around dogs and being a pet parent. And we thought, why not? Let's create our own dog food and create a brand that celebrates dog culture and community and connects pet parents around the country." They chose the name Kismet for the brand to evoke the "connection" animal lovers have with their pets - that 'Oh, I'm so glad we found each other, and we were made for each other' feeling, and we feel like a lot of pets, and their parents feel that way about each other," Legend explains.
Legend and Teigen, 38, worked with board-certified vet nutritionists and chief veterinary officer Dr. Kwane Stewart to formulate Kismet's pet food option. Two flavors of kibble, Chicken & Barley and Salmon & Brown Rice, are on the menu, as are slow-cooked beef and salmon treats. Kismet will also be available via a discounted subscription plan. Proceeds from every purchase will support the company's philanthropic arm, Kismet Cares, which benefits Project Street Vet and Paws for Life.
